AI Discovery establishes the position, AI Accelerator acts on it, and AI Confidence brings oversight as you advance: knowing what AI says about the organisation, month by month, and being able to show it.
01The problem.
Visibility
Keeping content reachable and correctly read, across all the websites that publish in the organisation’s name, is continuous work.
What AI says about an organisation moves with what the organisation publishes, and with how AI reads it. A position is only as current as the last time it was checked.
Exposure
Directors and officers should expect to be asked what the company knew and what the board oversaw, and a monthly, independent record answers both.
Both issues are here today. Over them sits the issue still arriving: as organisations rely ever more on AI for efficiency, the pace of change becomes the overarching issue, and keeping pace decides the value they draw from AI. AI Discovery establishes the position, AI Accelerator acts on it, and AI Confidence provides your ongoing oversight.
02What AI Confidence is.
AI Confidence is the ongoing service that monitors the organisation’s position across its digital landscape and reports on it independently each month.
It is the oversight and board reporting layer of the service line, and its name describes the outcome: knowing what AI says about the organisation, and being able to show it.
03Who it is for.
AI Confidence is for boards and executive teams that need to know, month by month, what AI says about the organisation, and to evidence it to investors and insurers. Its reporting is written for the board, and the organisation’s own teams make the corrections it calls for.
End clients and agencies can both buy AI Confidence, and the service provided is set.
04How AI Confidence addresses both.
Visibility and reach
AI Confidence watching your digital landscape, beyond the primary website.
New content, retired content and changes in how AI reads it are brought to your attention. Each website that is to remain is brought to the standard set on the primary website. Secure Tag is used across all websites in scope, and the organisation’s teams make the corrections with AAAnow’s guidance.
Exposure
An independent monthly report from outside, and each report part of the record.
Gallagher’s governance guide for directors, published in Aug. 2026, advises boards to expect investors, regulators, plaintiffs’ firms and insurers to ask what the company knew, who was responsible and what the board oversaw.1 An independent monthly report from outside answers those questions, and each report becomes part of the record.
Once the digital estate is known and under control, the AI Governance module adds the organisation’s own content rules, with alerts and a full audit trail.
The issue ahead: pace
Pace is the issue ahead, and it is what will make monitoring essential.
Organisations will rely ever more on AI for efficiency, and the value of that reliance depends on keeping pace with what AI reads.
External oversight keeps pace on 2 fronts. It supports the organisation’s visibility in AI as it grows, and reports on how its own brand and content governance rules are being applied.
05How it runs.
Monitoring is continuous, and the organisation sees the result each month and each quarter.
Continuous
Monitoring across the digital landscape.
Monthly
A concise, independent report.
Quarterly
A half-day workshop / Q&A.
First 3 to 6 months
Where AI Confidence follows AI Accelerator, the organisation completes the remaining corrections while the position is monitored.
06What the organisation receives.
Each month brings a report showing what AI is saying about the organisation, how misinformation exposure has moved, what has been corrected, and where it stands on the AI Readiness Maturity Scale™. A half-day workshop follows each quarter (online 3 hours).
Behind the reporting sits continuous monitoring of the digital landscape, covering mapping, landscape understanding and GDPR testing, with Secure Tag across all websites in scope. Month by month, this builds an independent record for the board, investors and insurers, which AI Governance extends with each rule, finding and decision.
The monthly report by website · Illustrative
Sep. 2026, vs Aug. 2026
| Website | Stage | Position | Since last month | Detail |
|---|---|---|---|---|
| OPTIMISE | 68% | +18 | ||
68% Position Last month 50% AI access Open Misinformation exposure Lower Corrected this month 6 What moved Report PDFs are now readable as pages. Next priority Put Secure Tag live on the new data section. | ||||
| ACT | 45% | +17 | ||
45% Position Last month 28% AI access Open Misinformation exposure Lower Corrected this month 11 What moved AI agents are no longer turned away at the network edge. Next priority Carry the corrected claims into the product PDFs. | ||||
| OPTIMISE | 66% | +16 | ||
66% Position Last month 50% AI access Open Misinformation exposure Lower Corrected this month 7 What moved Benefits pages brought into line with current policy. Next priority Retire the 2022 graduate scheme pages. | ||||
| ACT | 41% | +15 | ||
41% Position Last month 26% AI access Open Misinformation exposure Lower Corrected this month 8 What moved Secure Tag live; product claims aligned with the primary website. Next priority Retire the discontinued ranges still listed. | ||||
| OPTIMISE | 58% | +14 | ||
58% Position Last month 44% AI access Open Misinformation exposure Lower Corrected this month 9 What moved Moved from ACT to OPTIMISE: superseded announcements retired. Next priority Add structured data to the 2025 announcements. | ||||
| ACT | 38% | +14 | ||
38% Position Last month 24% AI access Open Misinformation exposure Lower Corrected this month 7 What moved Retired product ranges removed. Next priority Add structured data to the current range. | ||||
| ACT | 36% | +12 | ||
36% Position Last month 24% AI access Open Misinformation exposure Lower Corrected this month 5 What moved Contact details aligned with the primary website. Next priority Correct the office addresses in the 2023 PDFs. | ||||
| ACT | 33% | +9 | ||
33% Position Last month 24% AI access Open Misinformation exposure Lower Corrected this month 4 What moved Closed locations removed. Next priority Publish opening hours in a form AI can read. | ||||
| ACT | 31% | +8 | ||
31% Position Last month 23% AI access Partly closed Misinformation exposure Lower Corrected this month 3 What moved Price lists replaced by current terms. Next priority Open the terms pages to AI agents. | ||||
| ACT | 29% | +6 | ||
29% Position Last month 23% AI access Open Misinformation exposure Unchanged Corrected this month 2 What moved Grant criteria updated to the current round. Next priority Retire the criteria for closed rounds. | ||||
| ACT | 27% | +5 | ||
27% Position Last month 22% AI access Open Misinformation exposure Unchanged Corrected this month 3 What moved Outdated product advice archived. Next priority Review the 40 posts that still name retired products. | ||||
| ACT | 30% | −6 | ||
30% Position Last month 36% AI access Open Misinformation exposure Higher Corrected this month 0 What moved New pages were published without structured data. Next priority Add structured data to the new pages. | ||||
| ACT | 26% | −5 | ||
26% Position Last month 31% AI access Closed to 2 AI agents Misinformation exposure Higher Corrected this month 0 What moved A new robots rule turns away 2 AI agents. Next priority Decide which AI agents the portal should admit. | ||||
| OPTIMISE | 59% | −4 | ||
59% Position Last month 63% AI access Open Misinformation exposure Higher Corrected this month 0 What moved AI cannot read the 4 PDFs published this month. Next priority Convert the 4 new PDFs into pages. | ||||
| ACT | 34% | −4 | ||
34% Position Last month 38% AI access Open Misinformation exposure Higher Corrected this month 1 What moved Contact details now conflict with the primary website. Next priority Align the contact details with the primary website. | ||||
| MONITOR | 78% | −3 | ||
78% Position Last month 81% AI access Open Misinformation exposure Higher Corrected this month 1 What moved A results PDF was published without its page version. Next priority Publish the page version of the Q3 results PDF. | ||||
| ACT | 22% | −3 | ||
22% Position Last month 25% AI access Open Misinformation exposure Higher Corrected this month 0 What moved An expired offer is still live. Next priority Retire the expired offer. | ||||
| ACT | 40% | −3 | ||
40% Position Last month 43% AI access Open Misinformation exposure Higher Corrected this month 0 What moved AI reads figures in the wrong columns in 2 PDFs. Next priority Publish the 2 results tables as pages. | ||||
| OPTIMISE | 53% | −2 | ||
53% Position Last month 55% AI access Partly closed Misinformation exposure Unchanged Corrected this month 1 What moved A version switch now hides the current manuals from AI. Next priority Open the current manuals to AI agents. | ||||
| ACT | 44% | −2 | ||
44% Position Last month 46% AI access Open Misinformation exposure Unchanged Corrected this month 1 What moved A new section went live without Secure Tag. Next priority Put Secure Tag live on the new section. | ||||
| MONITOR | 88% | No change | ||
88% Position Last month 88% AI access Open Misinformation exposure Unchanged Corrected this month 2 What moved No material change since last month. Next priority Carry the position through the renewal of the 3 product pages due this quarter. | ||||
| OPTIMISE | 72% | No change | ||
72% Position Last month 72% AI access Open Misinformation exposure Unchanged Corrected this month 3 What moved No material change since last month. Next priority Align the product claims with the primary website. | ||||
| OPTIMISE | 61% | No change | ||
61% Position Last month 61% AI access Partly closed Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Confirm which pages partners and AI should reach. | ||||
| OPTIMISE | 55% | No change | ||
55% Position Last month 55% AI access Open Misinformation exposure Unchanged Corrected this month 2 What moved No material change since last month. Next priority Retire the pages for past events. | ||||
| ACT | 47% | No change | ||
47% Position Last month 47% AI access Open Misinformation exposure Unchanged Corrected this month 2 What moved No material change since last month. Next priority Publish the results tables as pages. | ||||
| ACT | 46% | No change | ||
46% Position Last month 46% AI access Open Misinformation exposure Unchanged Corrected this month 1 What moved No material change since last month. Next priority Carry the applicable warnings into the page versions. | ||||
| ACT | 42% | No change | ||
42% Position Last month 42% AI access Open Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Replace the superseded committee terms of reference. | ||||
| ACT | 35% | No change | ||
35% Position Last month 35% AI access Partly closed Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Open the site to AI agents. | ||||
| ACT | 32% | No change | ||
32% Position Last month 32% AI access Open Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Align the scheme dates with the careers site. | ||||
| ACT | 28% | No change | ||
28% Position Last month 28% AI access Open Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Confirm whether the site is to remain. | ||||
| ACT | 25% | No change | ||
25% Position Last month 25% AI access Open Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Mark community answers apart from official guidance. | ||||
| ACT | 21% | No change | ||
21% Position Last month 21% AI access Open Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Retire the site, or bring it to the standard of the primary website. | ||||
| ACT | 20% | No change | ||
20% Position Last month 20% AI access Open Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Confirm whether the site is to remain. | ||||
| ACT | 19% | No change | ||
19% Position Last month 19% AI access Open Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Retire the site. | ||||
| ACT | 18% | No change | ||
18% Position Last month 18% AI access Open Misinformation exposure Unchanged Corrected this month 0 What moved No material change since last month. Next priority Retire the site, or redirect it to the current range. | ||||
Illustrative. Website names and figures show the format of the monthly report.
07AI Governance, alongside AI Confidence.
AI Confidence watching your digital landscape. AI Governance, the optional module added alongside it and invested in separately, checks that content against the organisation’s own rules for as long as it stays online.
Governance follows once AI Confidence has brought the digital estate into view and under control, because rules applied to an unknown or outdated estate produce findings nobody can act on. The websites and documents brought into view then become the scope the rules are checked against.
The module works in 4 steps:
- Step 1The organisation supplies its approved information and the requirements it already applies in publishing, compliance and content review. A rule might require that financial information keeps its approved figures and reporting period, or that safety guidance carries its applicable warnings.
- Step 2When content drifts from a rule, the person who owns it is alerted, with the rule, the page and the text in question.
- Step 3The owner decides whether the content conflicts with the approved position, and the organisation corrects, retains or retires it.
- Step 4A full audit trail connects the finding to the review, the action and the follow-up check.
For directors and officers, that record is the evidence. When a board, a regulator or an insurer asks what rule applied and what was done about it, the answer is already written down.
08The obligations that apply.
Published information carries obligations, and AI now repeats that information to the people those obligations protect. Each obligation applies to content as it stands today, so the check has to run as continuously as the publishing.
- UK: London Stock Exchange, Admission and Disclosure Standards (Jul. 2024), section 1.72What it asks: Timely disclosure of price-sensitive information under UK market-abuse law.What it could mean for what AI repeats: Results AI draws from an outside or outdated source stand in for the company’s own release.
- US: New York Stock Exchange, 2026 Annual Guidance Letter3What it asks: Released information must be factually accurate.What it could mean for what AI repeats: A results PDF read with figures in the wrong columns is not accurate as received.
- US: Nasdaq, Rule 52504What it asks: Prompt public disclosure of material information, subject to its exceptions.What it could mean for what AI repeats: Where AI cannot reach the company’s disclosure, third-party and historic sources supply the answer.
- UK: Corporate Governance Code, Provision 295What it asks: From financial years beginning on or after 1 Jan. 2026, the board declares the effectiveness of material controls.What it could mean for what AI repeats: The information AI reads is a control the board will be asked to stand behind.
- UK: Companies Act 2006, section 174.6 US: Marchand v Barnhill (Delaware, 2019)7What it asks: Reasonable care, skill and diligence, and a good-faith effort by the board to put monitoring of central compliance risks in place.What it could mean for what AI repeats: Monitoring what AI repeats, set up before an incident, is evidence that oversight existed.
- UK: HSE, Leading health and safety at work (INDG417)8What it asks: Health and safety must be led by the board, including monitoring, reporting and reviewing performance.What it could mean for what AI repeats: Safety guidance AI repeats without its warnings reaches the people the board is responsible for.
- US: California, Cal/OSHA, 8 CCR §3314(g)(1)(B)9What it asks: The employer’s written hazardous energy control procedure sets out the steps for shutting down, isolating, blocking and securing machines or equipment.What it could mean for what AI repeats: An equipment document AI reads out of order, or from a superseded version, can hand a technician those steps in the wrong sequence.
- UK: FCA Consumer Duty, PRIN 2A.510What it asks: Firms test and monitor customer communications and address deficiencies.What it could mean for what AI repeats: A page AI still returns to a customer is a communication the firm is expected to have tested.
What each obligation could mean for what AI repeats is illustrative. Advice on each obligation sits with the organisation’s own legal advisers.
The more AI-enabled an organisation becomes, the more of its decisions rest on what AI reads. An engineer checking a shutdown sequence and an analyst checking a reported figure both act on an answer drawn from published material, some of it years old.
So the question for the board is direct: who has oversight of what AI tells our people, and our customers, about us? Internal teams see the websites they run. Continuous external oversight is how the board keeps tabs on the rest, and shows that it did.
Aon reports growing insurer interest in AI governance evidence within D&O underwriting, so the same record matters at renewal.11
09The outcome.
The outcome
The organisation knows what AI says about it, month after month, and holds the independent evidence to show it.
The board can approve AI investment knowing what AI already believes about the organisation, and bring that record to investors and insurers at renewal.
10Responsibilities.
AAAnow brings oversight to your digital landscape and reports on it. The organisation makes the corrections.
AAAnow
Monitoring
Monitors the digital landscape continuously.
Report
Produces the monthly report.
Reviews
Runs the monthly review and the quarterly workshop.
Secure Tag
Provides Secure Tag across all websites in scope.
Priorities
Guides the priorities for correction.
Rules
With AI Governance, checks content against the organisation’s rules and alerts the owner.
Audit trail
With AI Governance, keeps the full audit trail.
The organisation
Websites
Confirms the websites that are to remain.
Reviews
Brings its corrections and changes to each review.
Corrections
Makes the corrections the reporting calls for.
Secure Tag
Provides the technical resource for Secure Tag.
Decisions
Decides what is corrected, retained or retired.
Rules
With AI Governance, supplies the approved information and the rules.
Findings
With AI Governance, reviews each finding and records the decision.
11Buying and what follows.
AI Confidence is the client’s choice: it can follow AI Accelerator or be bought on its own, by end clients or by agencies. After AI Accelerator, AAAnow’s continued involvement comes through AI Confidence, and the service is sold as defined here, without consultancy time or additional days. A further website needing a full assessment is taken through its own AI Discovery.
What follows is the AI Governance module, an optional capability added alongside AI Confidence and invested in separately, once the digital estate is known and under control.
12Investment.
The investment
From £3,000 / $4,000 a month
Covering up to 50,000 monthly page views across unlimited websites.
13Where other work belongs.
Each stage of the service line has a distinct role.
Establishing the position
Acting on the agreed changes
Content rules, alerts and audit trail
AI Governance module, optional, alongside AI Confidence.
Changes to content
The organisation, with AAAnow’s guidance and review.
14Sources.
- GallagherArtificial Intelligence and the Modern Board: A Practical Governance Guide, Aug. 2026.
- London Stock ExchangeAdmission and Disclosure Standards, Jul. 2024.
- New York Stock Exchange2026 Annual Guidance Letter.
- Nasdaq5200 Series, Rule 5250.
- Financial Reporting CouncilUK Corporate Governance Code.
- Companies Act 2006Section 174.
- Marchand v BarnhillDelaware Supreme Court, 2019.
- Health and Safety ExecutiveLeading health and safety at work, INDG417.
- California Code of RegulationsTitle 8, Section 3314.
- FCA HandbookPRIN 2A.5, Consumer Duty.
- AonAI Risk 2026: What Business Leaders Need to Know.