What AI sees,not what the organisation says.
AI is now a reader of what an organisation publishes. It sits alongside customers, partners, and regulators, and it assembles a picture of the organisation from the material it can find online: the picture the market acts on.
That material is not only the content the organisation considers current. It is the full footprint of information ever made available: years of published material, third-party references, archived assets, legacy domains, and the documents spread across the wider digital estate. Much of it is forgotten. All of it is being read.
Monochrome watercolour and technical-line illustration showing an abstract human profile on the right, facing left into a fragmented digital landscape. The landscape contains numerous faint web-page and PDF-like forms, scattered nodes, partial grids, broken pathways and semi-connected clusters, representing an organisation's known, unknown, managed and unmanaged digital content. Darker and lighter areas suggest differing levels of structure, control and machine readability. The image illustrates AI readiness beginning with discovery and mapping of the complete digital estate so AI systems can find, index and interpret organisational information accurately.AI impacting you, ready or not
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© AAAnow · MMXXVI
Commonly asked questions.
What is AI Readiness, outside-in?
AI Readiness, viewed outside-in, is how AI systems find, read, and represent your organisation from the public information they can access: current sites, forgotten pages, PDFs, and third-party copies. It is measured by what AI can read, not by what the organisation believes it presents.
What is the unknown estate?
The part of an organisation’s digital footprint its own digital team cannot see. P&C / Sitemorse risk profiling, 2017 to 2023, covering more than 119 million websites indicates 41% of the footprint is unknown: old domains, archived campaigns, forgotten subdomains, and material hosted by third parties.
What is the Triad of Exposure?
3 connected consequences of an unmanaged digital estate: misrepresentation and misinformation in AI answers; weakened future visibility and competitiveness; and the escalating cyber problem, a surface that sits outside monitoring and patching.
What happens in the first 30 days?
The scorecard is established with limited, secure access; colleagues across the organisation add the sites they know about, an open collection that runs through the first 20 days; from day 10 each site is graded against our AI Readiness maturity scale; from day 30 remediation and route removal begin, correcting what earns its place and retiring the routes that do not; from day 35, as an option, AI discovery searches for what nobody remembered. The result is an evidenced position on what exists, where exposure sits, and what merits review.
How is our AI Readiness graded?
Each site and document is graded against the AI Readiness maturity scale, which benchmarks the foundations first. It shows where the organisation stands on AI readiness, and what to address before anything is built above the foundations.
How much of our time does it take?
Around 2 days of the organisation’s resource in total. The service is automated and self-service by design, and discovery then runs continuously.
Is this a remediation or clean-up project?
No. The first stage is understanding the landscape and confirming the position before any clean-up decision is made. Remediation choices come later, with evidence.
Does Discovery correct what it finds, or only report it?
Discovery reports. It returns an evidenced summary of the position through IN|SITE, so the organisation can see where AI could misrepresent it and what merits review. Correcting the baseline sits in the next stage, AI Governance, which overlays the organisation’s own rules and reduces the likelihood of misinformation continuously.
Who sees the results?
Access is limited and secure: the digital team and the executive. Colleagues who add sites use a simple, open route and do not see the results.
Why not start with AI visibility (GEO or AEO)?
Promotion built on unconfirmed foundations circulates whatever is already online, including material the organisation would not stand behind. AI Readiness runs in one order: AI Foundations, then AI Governance, then AI Visibility.
What is the investment?
2 annual subscriptions, set by the size of the estate. Discovery starts at £5,500 per year for up to 25 web addresses, rising by tier to £320,000 for up to 5,000. The full Platform, which adds AI Governance and AI Visibility, runs from £44,500 to £2,670,000 on the same tiers. AI discovery (option) is from £2,000 per month. The full table is published above. AAAtraq / Sitemorse clients are offered a 25% discount.
Can we pay monthly, or commit for longer?
Both. Monthly billing is available at 10% of the annual price, per month. A 3-year option, paid in advance, carries the 4th year free.
What does the subscription include, and what is extra?
2 subscriptions. Discovery covers the platform and the ongoing position, and includes IN|SITE, a one-off assessment of each discovery address that provides a summary of findings, not the full detail of corrections. The full Platform adds AI Governance and AI Visibility, the continuous work that corrects the baseline and manages what AI says. Extra to both are AI discovery (option), from £2,000 per month, and oversight and further services, per-site additions scoped separately once the landscape is understood.
What is the difference between the Discovery subscription and the full Platform?
Discovery is the entry subscription: it establishes the landscape and the position, and includes IN|SITE, a one-off assessment of each discovery address that returns a summary of findings, not the full detail of corrections. The full Platform is the complete discipline: AI Foundations, which includes Discovery, then AI Governance, then AI Visibility, run in that order as a continuous subscription. Both are listed in the table above.
Can we start with Discovery and move up to the full Platform later?
Yes. Discovery is the entry point, and the full Platform adds AI Governance and AI Visibility. AI Readiness runs in one order, AI Foundations first, so moving up follows the same sequence: the foundations are understood before governance is applied, and visibility comes last.
What is the AI discovery (option), and is it included?
AI discovery is an option, not part of the subscription. From day 35, and from £2,000 per month depending on tier, it keeps searching for the material nobody remembered: forgotten domains and documents still being read by AI. It runs for as long as wanted, with a minimum service period of 3 months.
Who is AAAnow?
Part of the group including Sitemorse, AAAtraq and AiCM (opens in a new window): 25 years of outside-in digital assessment, more than 119 million websites profiled, and an evidence base of 3.7 trillion data points.
Does the service need access to our systems?
No. The assessment is outside-in: it reads what AI and the market can already read. Nothing is installed, no credentials are exchanged, and the internal estate is not touched. That is also why the picture it returns is the one your organisation is judged by.
What do we get in the first 30 days?
An evidenced position: the known estate collected, each site and document graded against the AI Readiness maturity scale, and the landscape in front of the board. From there, remediation and route removal begin with the foundations already benchmarked.
Is there a way to see our position before subscribing?
Yes. The private briefing, by invitation and at no charge, shows what the reading looks like on your own organisation.
What is the annual investment?
Pricing is published on this page, tiered by web addresses. Each tier lists its scorecard levels, Discovery coverage and support days. Billing is annual, or 3 years paid in advance with the fourth year free. AAAtraq / Sitemorse clients are offered a 25% discount.
Is automated discovery included?
No. AI discovery (option) is exactly that: an option. It engages once the known estate is collected, searching for what nobody remembered, for as long as wanted, with a minimum service period of 3 months. The core service runs on what the organisation collects and what Discovery holds.