01What we offer.
What AI sees of the organisation compared with what you know, and the priorities agreed.
Your sites across the web, found and prioritised: fix or remove.
Your teams make the agreed changes on the primary website. We show where and why, and Diagnostics confirms each change has reached AI.
Each website that is to remain is brought to the standard set on the primary website, with our guidance each month.
02Why.
The organisation’s own online position is the root cause of 79% of misinformation or misrepresentation, and much of that position sits out of view: risk profiling found 41% of websites unknown to the organisation’s own digital teams.
AAAnow Research, Dec. 2023 to Jan. 2026; P&C (human misinformation) 2014 to 2023.
The measure
Websites unknown to the organisation’s own digital teams.
P&C / Sitemorse risk profiling, 2017 to 2023, covering more than 119 million websites.
A third of the content budget and 105 hours a week go on auditing, correcting and retiring what is already published, and spending more does not bring the burden down. The least affected organisations can see all they have published, and put resource where the hidden risk is greatest.
FT Longitude and Storyblok, Content Debt, 2026; 550 senior executives.
03Why now.
AI has turned old content from housekeeping into consequence: a retired page becomes the answer someone receives today, and the directors and officers answer for it. Of the executives surveyed, 67% say poor content reduces visibility in search and AI, and 62% lack clear visibility of all they have published.
The measure
Executives lacking clear visibility of all published content.
FT Longitude and Storyblok, Content Debt, 2026; 550 senior executives.
Understanding the estate now gives you the evidence to make the case for funding its clean-up while the board’s attention is on AI.
04Why us.
We bring 25 years of reading organisations’ websites from the outside. The Platform shows which pages and documents shape what AI says, ranks what to deal with first, and confirms when a change has reached AI. Secure Tag marks your content as official, so AI can tell it apart from copies. It is ready to use, and in place in weeks.
05How do you buy.
It begins with a private briefing, by invitation and at no charge. For qualifying organisations, an AI position report follows, written for the board, which gives you the case to put forward. The work starts with the Gap Analysis. Each service has a defined scope and a published investment, the same for each organisation, fixed by the Statement of Work.
06What next.
Next step
Request your briefing, by invitation.
Name the websites that matter most to you.