Your AI future,built on your past.
The visible brand is only the tip. Underneath, and what is being built upon, is your digital debt: the far larger layer of digital information that AI is already unearthing.
What has been left, parked and unmanaged, can slow progress, distort outputs and expose the organisation to cost and regulatory risk. Promoting AI visibility can amplify historic content and inaccuracies.
We start with AI Discovery to unearth your digital debt and clarify what AI sees. An effective clean-up removes costs, while automation expedites the work.
From the position of solid ground, we offer AI Accelerator: our methodology and correction detail to make a difference in 6 weeks. Internal education for the executive and content teams deals with their differing needs. Your focus is now on the AI Advantage.
Monochrome drawing of a glass Global Headquarters building on landscaped ground, with flags and a city skyline beyond. Below ground, many times larger, sits a rock mass made of web pages, PDFs and browser windows: the organisation's digital debt, out of sight to people and in plain sight to AI.
AI feeding on your digital debt
Pixels on page | 210 × 302 cm (83″ × 114″)
© AAAnow · MMXXVI
- 01Annual report, superseded. Still indexed.
- 02Microsite, retired in name only.
- 03Press release, figures restated since.
- 04Price list PDF, several versions live.
- 05Careers pages, roles long filled.
- 06Staging copy, publicly served.
- 01Annual report, superseded. Still indexed.
- 02Microsite, retired in name only.
- 03Press release, figures restated since.
- 04Price list PDF, several versions live.
- 05Careers pages, roles long filled.
- 06Staging copy, publicly served.
AI at speed,with order and oversight.
After AI Discovery, you understand where you are. AI Accelerator ensures all are working towards the same goal. Thereafter, AI Confidence (with AI Governance as an option) monitors what AI says about you and brings it all into one view.
The board knows where it stands. The head of risk is aware of what is happening, alerted to exposure early. The head of AI has visibility to act on the vision, efficiently and effectively.
The protection is automation supporting key areas of governance as regulation arrives, minimising company and officer liability and proving the steps taken to govern what AI says.
Confidence from knowledge
Pixels on page | 315 × 177 cm (124″ × 70″)
© AAAnow · MMXXVI
Commonly asked questions.
Is our organisation fit for AI visibility, and what does that mean?
Being fit means what AI reads of you matches what you know of yourself. AI reads all of your published presence, including the far larger layer beneath the brand. AI Discovery shows where you stand on the AI Readiness Maturity Scale™.
Are our directors and officers becoming exposed as AI grows?
The exposure comes from the organisation’s own published material, across GDPR, the EU AI Act, ISO standards, reporting regulations and safety standards. Because the material is yours, the exposure is unnecessary, and evidence that the business has acted is what mitigates it.
Why are PDFs a particular problem for AI answers?
Over the years PDFs multiply: several versions of a price list live, superseded reports still indexed, documents published once and left in place. People reach the current version; AI reads them all. Our research found AI systems gave a PDF up to 1.8 times the authority of the same content as a web page, so an outdated PDF can outweigh the current page, and contradictions between versions surface in AI answers as fact. Each contradiction is a potential liability for the company and its officers.
The Secure Tag manages this with 95% automation. It connects each document to the domain and the verified brand owner, establishes what carries value and how it is consumed, and separates the records that must remain, the information selected for conversion to HTML and the redundant files that can be removed. It alerts you to contradictions before they become liabilities, linked to governance monitoring.
What is digital debt, and why does it matter now?
Digital debt is the information that has been left, parked and unmanaged, which AI is already unearthing. It slows progress, distorts outputs and brings cost and regulatory risk.
Should AI visibility come first?
Promoting AI visibility on unsettled ground amplifies historic content and its inaccuracies. Clarity of what AI sees comes first; visibility then carries the message you intend.
Where do we start?
With AI Discovery, read from outside in over 3 weeks. It reads up to 5 of your websites; where the primary website is larger, they can be its sub-domains or key sections, and the choice is yours.
Why do we report on 37 pages and 5 PDFs?
Because 37 pages and 5 PDFs is what an organisation can sensibly deal with week by week. The Secure Tag reads activity on your website, alongside the other information sources the system holds. Across your 128 to 139 priority or key pages, it weighs the value of each page, how often it is updated, its content and its position on the site. A value algorithm then maps the most important pages that need correction, taking account of the corrections each page needs. The calculation makes the most of what gets actioned, and why, so each action improves both what AI finds and says, and the experience of the people who visit.
How do we move from understanding to correction?
From solid ground, AI Accelerator brings our methodology and correction detail to make a difference in 6 weeks. Internal education means the executive and content teams, with their differing needs, work to the same goal, and your focus moves to the AI advantage.
With so much deployed at once, how does the board keep oversight?
AI Confidence (AI Governance optional) monitors what AI says about you and brings it into one view. The board knows where it stands, the head of risk is alerted to exposure early, and the head of AI has the visibility to act on the vision.
How do we prove the steps taken to govern what AI says?
Automation supports key areas of governance as regulation arrives, keeping company and officer liability to a minimum and providing the record that proves the steps taken.