AI is already reading your organisation and repeating what it finds, to customers, regulators and your own people. The one-off audit puts that picture in front of leadership first: what AI takes from your material, where it misrepresents you, and where you stand, before anything wider is committed.
01Why now
AI systems do not wait to be briefed. They read what your organisation has published, current or not, and present it with confidence. That reading now shapes how you are found, compared and described, and most organisations have never seen what it adds up to.
2 findings from the research explain why this deserves leadership attention now: the risk sits closer to home than most boards expect, and the estate AI reads is larger than the one you manage.
Where the risk sits
79% of misinformation or misrepresentation has the organisation's own online position as its root cause.
When the picture AI repeats goes wrong, the cause is rarely a third party. It is what the organisation itself has left readable.
AAAnow Research, Dec. 2023 to Jan. 2026; P&C (human misinformation) 2014 to 2023.
Neither figure says your position is bad. They say it is unexamined, and that AI is already acting on it. The audit exists to close that gap once, quickly and at a fixed price: an honest, evidenced look at your own position, taken from the outside, the way AI takes it.
What AI reads that you do not
41% of the typical web estate is unknown to the organisation.
Campaign sites, regional variations, legacy documents and partner copies: still live, still read, still repeated.
P&C / Sitemorse risk profiling, 2017 to 2023, covering more than 119 million websites.
02What the audit examines
What AI finds
The organisation as it is visible from outside: the sites, documents and copies AI systems locate and read, including material you may no longer manage.
How AI reads it
What AI actually takes from your material, in AI's own words: the claims, figures and positions it repeats when asked about you.
Where it misrepresents you
Worked instances where the picture goes wrong: outdated claims blended with current ones, wrong detail attributed to the wrong product or position.
Where you stand
Your position benchmarked against the AI Readiness maturity model, so the findings land as a graded, comparable read rather than a list of observations.
03What lands on your desk
The evidence
What AI reads about you, captured and presented so leadership can see the organisation the way AI sees it.
The misreadings
The specific places where AI misrepresents you, each traced to the published material that caused it.
Your position
Where the organisation stands on the AI Readiness maturity model, with the reasons plainly stated.
The priorities
What to correct first and why, so the audit converts directly into decisions rather than a report that sits on a shelf.
3 pages from an example audit show the standard you can expect.
04How it runs, your investment
The audit is delivered from the outside in, on your published material as AI reads it. It asks nothing of your team: no access, no preparation, no workshop time. The findings are presented back to you, with the evidence, the position and the priorities in one sitting.
The investment is £2,700, one-off. Sitemorse clients receive a 25% discount. There is nothing recurring behind it: the audit stands on its own, and what you do next remains your decision.
05Where it leads
There are 2 ways into AI Readiness: a private briefing, by invitation and at no charge, or this one-off audit. Both begin at the same place, the landscape: what exists, what AI reads, and what that means for the decisions ahead. For organisations that want the evidenced version of that first look, with a graded position they can put in front of the board, the audit is the direct route.
If the position it shows is strong, you will know it, with evidence. If it is not, you will know that first, before AI investment is committed on foundations nobody has examined, and before AI repeats the problem to anyone who asks.
Next
Speak about it, or request it.
A conversation first, or straight to the audit: both start with an email, answered by the people who deliver the work.
Requests are confirmed by reply, with the scope and the discount (where it applies) stated in writing before anything is invoiced.