AI Readiness · the outside-in view
{ORG NAME}
Add the sites you know.
Help AI find and represent us correctly.
You know your corner of the organisation better than anyone, which means you know about sites the central team may never see. AI already answers questions about us from whatever it finds online, so what it finds needs to be ours, current, and right. Any website you are aware of please add, because that one step is the whole of the ask.
A public site that no one has flagged is still found by AI, and it gets represented without anyone here able to check it. When you add that site, someone finally can, and the site you know about becomes a site the organisation knows about.
Why this matters
Unknown to us. Read by AI.
41% of an organisation's digital footprint is unknown to its own digital team.
P&C / Sitemorse risk profiling,
2017 to 2023, covering more than 119 million websites.
79% of misinformation or misrepresentation has the organisation's own online position as its root cause.
AAAnow Research, Dec. 2023 to Jan. 2026; P&C (human misinformation) 2014 to 2023.
What counts
Not sure what counts?
Below is a rough guide, and if you are in any doubt, please add the site anyway.
Main and brand sites
Corporate, brand, investor, service, and customer sites.
Campaign and event sites
Microsites, event pages, landing pages, campaign archives.
Portals and help areas
Public portals, help centres, forms, guidance, self-service.
Regional and language sites
Country sites, regional domains, language-specific sites.
Public document areas
PDFs, policy libraries, annual reports, privacy and accessibility notices.
Older sites
Sites you remember, retired campaigns, content where ownership is unclear.
HOW IT WORKS FOR {CLIENT NAME HERE}
Adding a site takes a moment.
Click the 'Please add your website(s)' button and then complete with your name and email, add the website, its name, and the team it belongs to, and it's all done, in a moment or two. thank you!
If it is public and connected to us, please add it. If you are not sure who owns it, add it and say so, because there is no wrong answer here, and more is better.
Click to add your website - thanksThank you for taking a moment to do this. The sites you add are how AI comes to represent us correctly, from content the organisation knows and owns.
Questions
Questions before you add a site.
Everything a contributor tends to ask.
Why am I being asked to add sites?
Because the organisation's own people are the best first source of the estate. Sites are launched by teams, agencies and campaigns over years; central records rarely keep up. Recording what you know, even without owning it, is how the picture becomes complete.
What should I add?
Any web address connected to the organisation: microsites, campaign pages, event sites, regional variants, tools, old initiatives. If you are unsure whether it counts, add it; classification happens after collection, and duplicates are merged.
What happens to what I submit?
Each address joins the collection with your note of ownership, is checked, and is graded against the AI Readiness maturity model with the rest of the estate. Contributions are visible to the digital team and the executive through limited, secure access.
Do I need an account or any technical knowledge?
No. The route is deliberately simple: the address, what you know about it, and who might own it. It takes about a minute per site.