AI Discovery helps you answer two key questions. It starts from an understanding of where you are today, and how solid that ground is.
01Fit for AI visibility, and the exposure that follows.
Fit for AI visibility
Customers, investors and buyers act on what AI tells them about the organisation. 79% of misinformation or misrepresentation has the organisation’s own online position as its root cause.1
Where AI is turned away at the digital doorway, it answers from third-party and historic material instead. Where it reads content that is out of date, it repeats it as current. A competitor read more accurately is then put forward in the organisation’s place.
Directors and officers
Where what AI repeats breaches legal duties, the consequences can include enforcement, compensation claims and personal liability for directors or officers.
The obligations in play span GDPR, the EU AI Act, ISO standards, reporting regulations and safety standards. The exposure is unnecessary because it comes from the organisation’s own published material. Evidence that the business has acted is what mitigates it.
02What AI Discovery is.
AI Discovery establishes where your organisation stands in what AI reads, and what has to be decided before the work of acceleration begins.
It is an AI readiness assessment of up to 5 of your websites, read from outside in with a program run over 3 weeks. It comes first in our service line, ahead of AI Accelerator and AI Confidence.
The organisation gains three things.
Confidence
You know what AI reads of you, and hold a primary online position you can stand behind.
Compliance
Exposure is understood before it constrains what comes next.
Advantage
Held while others are still working out why AI misreads them.
03Who takes part.
AI Discovery summary is for the CEO, or the executive holding AI, brand and commercial position, including the head of AI.
The people the decisions cross take part: marketing, digital, legal, risk and compliance.
04What is assessed.
AI Discovery reads up to 5 of your websites from outside in. Where the primary website is larger, they can be its sub-domains or key sections; the choice is yours.
Position
Where each website stands on the AI Readiness Maturity Scale™.
The digital doorway
Whether AI is let in, challenged, or turned away. Measured live on the day by up to 24 agents, across 4 people routes and 15 AI routes; each route records 1 of 4 outcomes: served, challenged but retained a route, turned away, or no reply.
What holds readiness back
Found across the website, PDFs included.
05How it runs: the 3 weeks.
AI Discovery runs over 3 weeks, from the assessment to the agreed breakdown of tasks.
- Week 1Client site assessment and review.
- Week 2Results presentation, 1 hour.
- Week 3Online Q&A session, 3 hours: tasks broken down against what is important to deal with, what is not understood, and what is not considered to be in scope.
06What the organisation receives.
The organisation receives a report showing what is key to deal with, taken through in 2 sessions.
The report
System output detailing the top 37 pages and 5 PDFs that need attention, mapped against website profiling of 128 to 139 priority or key pages, by consumption and value.
The results presentation
Two off; 1 hour each, in week 2 (main website and summary of additional addresses).
The online Q&A session
3 hours, in week 3, breaking tasks down against what is important to deal with, what is not understood, and what is not considered to be in remediation scope.
07The outcome.
On leaving AI Discovery
The organisation has its position evidenced, the right people around it, the value understood, and the decisions made before acceleration begins.
Remediation belongs to the AI Accelerator. Remediation runs on decisions, and those decisions cross marketing, digital, legal, risk and compliance. Decisions taken during the Accelerator’s 6 weeks consume the 6 weeks.
AI Discovery gets those decisions made, the people together, and the value understood, so the Accelerator arrives to ground that holds. What the organisation agrees in the week 3 session passes to AI Accelerator.
08Responsibilities.
AAAnow assesses, evidences, guides and reviews; the organisation takes the decisions and makes the changes.
AAAnow
Assesses
Up to 5 of your websites, from outside in.
Places
Each website on the AI Readiness Maturity Scale™.
Examines
The digital doorway.
Delivers
The report, including the PDFs that need attention.
Presents
The results in week 2, and runs the week 3 Q&A session.
The organisation
Brings together
Marketing, digital, legal, risk and compliance.
Takes
The decisions the position calls for.
Agrees
What is important to deal with, and what is in scope.
Makes
The changes.
Decides
Whether to move to AI Accelerator.
09Buying rules.
On its own
AI Discovery can be bought on its own, and AI Accelerator is only bought after it.
Together
AI Discovery and AI Accelerator can be bought together at the start.
Beyond 5 websites
Read through a further AI Discovery.
1 stage at a time
AI Discovery, then AI Accelerator, then AI Confidence.
What follows is AI Accelerator, the 6-week programme that acts on the decisions AI Discovery has already made.
10Where other work belongs.
AI Discovery reads up to 5 websites and sets the decisions; the work that follows sits in the later services.
Remediation
Landscape mapping across further websites
Starts in AI Accelerator, continues in AI Confidence.
Changes to the website
The organisation, with AAAnow guidance and review.
Ongoing monitoring and reporting
Content rules and audit trail
AI Governance module, optional, alongside AI Confidence.
11Sources.
- AAAnow Research, the 79%79% of misinformation or misrepresentation has the organisation’s own online position as its root cause. AAAnow Research, Dec. 2023 to Jan. 2026; P&C (human misinformation) 2014 to 2023.