What AI reads,it repeats.
AI is the defining opportunity of a generation, and we believe its advantage belongs to everybody. Understanding is what makes that advantage real.
By bridging the gap between what an organisation understands of itself and what AI sees of it, we ensure what AI sees is appropriate at all times.
Your surrounding storm
Pixels on page | 315 × 119 cm (124″ × 47″)
© AAAnow · MMXXVI
The evidence · 1 of 3
01 / 05
AI errors are now
the leading risk.
The measure
Businesses now rank AI errors, misinformation and hallucination as their leading risk, ahead of legal and reputational exposure.
None of these is a forecast: each is measured, published and already shaping how the organisation is described.
The source
Gallagher
2026 AI Adoption and Risk Survey.
The evidence · measured and published
The evidence · 2 of 3
02 / 05
Most of what AI says,
you do not own.
The measure
Most of what AI says about an organisation comes from sources the organisation does not own.
What the organisation does own is the part it can govern, and the part AI trusts most.
The source
AirOps
21,311 brand mentions across more than 500 commercial-intent queries.
The evidence · measured and published
The evidence · 3 of 3
03 / 05
Visible to search,
closed to AI.
The measure
Technical configuration stops AI reaching material that remains perfectly visible in conventional search.
The estate looks healthy from a browser. The view AI takes is the one that goes unchecked.
The source
AAAnow
Analysis supported by Cloudflare, Vercel and Merj, and Common Crawl.
The evidence · measured and published
Why now
04 / 05
The longer a position stands, the more it costs to correct.
The pattern
Each month that ungoverned material stays available, AI systems read it, repeat it and reinforce it. Correction then means reversing an established position rather than setting a correct one: slower, more expensive, substantially harder.
Click to open example / use cases
Why now · the cost of waiting
Why us
05 / 05
1 integrated answer,
built on the record.
2 and a half years investigating how AI systems read website content and PDFs, on top of 25 years of benchmarking, compliance and capability assessment, including the creation of Sitemorse.
Who’s talking about us
25Years
Of benchmarking and compliance. Our first AI analysis tools launched in 2023.
119Million
Websites analysed and mapped from the outside in, the view AI takes.
3.7Trillion
Data points behind our analytical experience, kept since the beginning.
183Test groups
Grouped assessments applied, so a position is evidenced, not asserted.
Why us · 25 years on the record